photography, floor plans, brochures & more |
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Base Price: The base price is the amount of the order before any "overages" or additional services are applied (if applicable/requested).
For example, if we do more floor plan recreation than what
is included with the order (overage), your total price will end up being greater
than the base price.
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Photographer Time: The amount of service (minutes) included for everything besides what relates to a floor plan (if applicable). For example, it would be used towards any photographing, staging, consulting, etc. Any time rendered beyond what was included is billed at $20 per 30 minutes. Therefore, if you were 45 minutes over the time included, you would have an additional $40 charge. To save time, you can request that we not photograph certain areas and/or rooms (such as bedrooms, unfinished basements, etc). By default, the photographer will capture digital high resolution photographs of around the exterior as well as in each room inside. Also, a portion of the photographs will often be captured utilizing a special wide angle lens, aimed at capturing more of what is viewable than a standard lens can.
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Image Editing: Using an image editing program, we will work to enhance the color, brightness, and/or contrast of photographs. For a photos and floor plan plus property package we will choose and edit 10 images. For a photos and floor plan and photos property package, we will choose and edit 6 images.
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Advanced Image Editing: Upon request/approval, using an image editing program, we can change specific parts of photographs. For example, making a cloudy sky blue or a brown lawn green, removing electrical wires, enabling windows to be seen thru (instead of "blown out"), etc. Any time rendered beyond what was included with your order is billed as an update request.
Measuring for Floor Plan: By
default, we will draw and measure an entire home (including unfinished areas) and include it in the floor
plan. However, you can specify before the appointment begins that any areas/rooms/floors that you would not like measured, and therefore would also not be included on the recreated floor plan.
Floor Plan Digital Recreation: We take what has been provided to us or what we measured/sketched and create a new digital version of it based upon set processes and standards that we have developed over the years. Should we recreate more square footage that is included with your order, you will be charged an additional $25 per 1000sf. For example, if you were
2400sf over, you would have an additional $75 charge (you would need
more than 2000sf of additional coverage).
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Floor Plans Uploaded to MLS Listing: When you approve of a floor plan, you can provide us with an MLS number (each additional MLS number will incur a cost of $5) that we will attach a version that adheres to MLS specifications to. Doing so will make it so when a search is conducted in MLS's system (or one setup similar) a small icon will appear alongside other property information, allowing buyers and others to access and print the floor plans.
- Proofs: A proof is sent in response to any
individual modification request. For example, if you fax in
some changes and then email some changes, you would receive two
separate proofs as all modifications are processed in the order that
they are received. If you request many items in one email that
is one modification request, and you would receive one proof in
response to it. The first proof is the first one emailed over (not
the first proof received in response to a modification request).
Any time spent creating additional proofs or any changes
requested post-approval will be billed as an update
request.
Plot Plan Recreation: A digital recreation using vector graphics, color, labels and icons. By doing so, the plot plan becomes more legible both online and in print, making it easier for buyers to distinguish the marketable features of the home.
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Design of Printable PDF(S) of Materials: We will put together a color brochure containing the items included with your order (ie photographs, copy writing (description), floor plans, etc) that can be used in marketing the property in question. A proof will then be emailed to you as a printable pdf, which you can print copies of on your own at any time.
Copy Writing (description): We can complete a property write up, from scratch, that is used to verbally accentuate marketable aspects of the home. This write up can be carried over onto the web or anywhere else. You can request modifications to whatever we come up with. Or, if you have or would like to come up with something for us to work from or use in its exact form, you can choose to do that instead... just try to let us know before we complete ours! :)
Travel (roundtrip miles): Additional mileage (miles that excede what is included with order) is billed at
$1.23 per mile (includes 58.5 cents to be reimbursed to team
member visiting property, and 64.5 cents for their
time).
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Images Formatted for MLS & Emailed: Any edited and/or unedited photographs, floor plans and plot plans (in jpeg format) are formatted for mls (based on their specs, etc) and then emailed to you and your office manager (if applicable) so you can easily and quickly upload them along with the listing information.
Custom Web Page: You will receive a free listing web page with a custom address that will include all the approved materials located in your brochure.
Custom Domain Name: If your listing was 55 Washington Street, your approved marketing materials (ie photographs, floor plans, etc) would be featured at 55Washington.com. Should such an address not be available, we will go with something similar, such as 55WashingtonStreet.com. If you wish to use something different than our "standard", such as BeautifulVictorian.com, you can do so by specifying the domain when placing your order.
Web Access of Files: All copies of materials, for all order types, are uploaded to the web so that you can access them from anywhere at anytime. Simply log into your self service area (http://www.easyhomesearching.com/admin_new.php) to access information/materials for any listings/orders that you have placed.
50 Printed Brochures Delivered: These prints are on heavy and glossy stock, and make for a great handout for an open house or even for a mailer. The cost listed includes printing, and delivery to your office.
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Property Revist Package: Includes 30 minutes of photographer time and 25 roundtrip miles, as well as any image editing service(s) associated with or remaining from original package ordered for the respective property (including an additional proof with newly edited image(s), images for mls and integration into your web site (if applicable), etc). Verification of floor plan measurements and/or changes that might have been made since the original visit is also included at no additional cost. The price varies depending on the original package ordered for the respective property ($50 off original price).
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Online
Photograph Proofing: In doing so, we will
drastically scale each image and optimize its size, so it is more
"web friendly" (faster to upload/download, view on an
average size monitor, etc). With the abundance of images
we shoot, and the size of each file, the images as a whole can
easily reach 1GB in total file size. However, your viewing the raw images
will not be able to illustrate our editing and filtering
capabilities, and you will not necessarily have the benefit of
knowing how certain types of images tend to print on our machines (some print better
than others, etc). Therefore, we do recommend using the standard
process for changing images, referenced above. As, with a
simple request to substitute image(s) and with any
feedback/direction, you can not only avoid sorting through an
abundance of images, but also benefit from our experience.
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Appointment
Cancellation/Rescheduling: There is NO
CHARGE to reschedule the same property, once, for a different time,
at least 24 hours prior to the originally scheduled time. Because excess rescheduling reduces our availability to
offer our services, etc, there is a $15 fee for each additional
reschedule. Should you cancel/reschedule within 24 hours of a
scheduled appointment time, there is a $49 fee.
However, if we are able to fill a time slot that less than 24 hours
cancellation notice was provided for, there will be no charge (if it
your first reschedule, otherwise there is a fee regardless).
Expiration: Should we not
receive either a modification request or approval within 90
days, the service will be considered fully rendered (prints can be
used as additional prints on a future order, however).
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Cancellation: Immediately
after receiving your order, our team begins inputting/creating/preparing for your
order/appointment/brochure. This is by no means like
scheduling an appointment with someone, whereby you are visiting
them, they have many many appointments in a given day (we have
nearly always a maximum of 1 per day per photographer), and they do
not do any preparation work specifically for your appointment (the
opposite for us). "Thus", any cancellations received prior to
our property visit will be refunded in full less a $15 order
processing and cancellation fee. However, if canceling a four or eight page brochure, there is an additional $20 charge to cover the domain registration (that is
non-reversible for us) and url forwarding. There are no refunds for
cancellations received after the property visit. Please note we are not
aiming to turn a profit by this cancellation
fee, rather to partially cover our costs. To cancel, send a request to billing@pebblehaven.com (as per our service agreement). Or,
instead call or email with another address in the future (not cancel) and we can adjust the address at no charge (as you are not
canceling the order) and you can use the order for the new address (we do not have to waste all prepared materials, etc).
Are you canceling because the property has sold? If so,
customers have previously completed the brochure just to use in
their "portfolio" (for marketing to potential customers,
and so they can utilize high end photographs in other marketing
materials such as "Just Sold" postcards, which design of
is free with a rendered brochure order) or so they are "fully
prepared" to "re-market" in case of
"issues" with the Buyer. Lastly, please note, canceling
an order is independent from canceling an appointment. Please
see above for appointment cancellation/rescheduling
information.
Change of
Order Type: Upon receipt of an order, we do a considerable amount of "setup" work based upon a variety of items, such as type of brochure ordered. This helps us speed up our turnaround times among other benefits to the customer. So, although it is not encouraged, you can upgrade or downgrade a brochure at anytime up until the time when we complete our first (typically only one) appointment, at no charge (difference is just credited
or charged to your account). However, if downgrading
from a four or eight page brochure, there is an additional $20 charge to cover the domain registration (that is non-reversable for us) and url forwarding associated
with your original order. You will still get to keep and
benefit from the services, they just are not refunded for. Any change to the order must be called or emailed
in.
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